Thought Leadership, AI | 3 min read

AI is a Utility Not A Strategy

Posted By
Kevin Dean
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When electricity was first introduced, it revolutionized the world. Pioneers like Thomas Edison and Nikola Tesla played crucial roles in bringing electricity into widespread use, forever changing industries and daily life. Before its widespread adoption, industries were limited by the capabilities of manual labor and steam power. The advent of electricity powered new inventions, boosted productivity, and transformed the way we live and work. It wasn't a strategy in itself; rather, it was a powerful enabler of innovation and progress.

Fast forward to today, and we find ourselves at the cusp of another transformative era—this time powered by Artificial Intelligence (AI). Much like electricity, AI is not a strategy on its own. It’s a tool that can supercharge your existing business strategies, enhancing your processes and driving significant value.

Think about it. You wouldn’t claim to have an electricity strategy. Instead, you use electricity to power the things you do. The same logic applies to AI. It’s not about having an AI strategy; it’s about leveraging AI to optimize and enhance your existing strategies, whether it’s improving customer service, streamlining operations, or driving innovation.

Despite the hype surrounding AI—often fueled by flashy videos of phones conversing with each other—businesses need to focus on practical applications that provide tangible value. It’s crucial to look beyond the superficial demonstrations and concentrate on real use cases where AI can make a significant impact.

Consider customer service and operations. AI can transform customer support through chatbots and virtual assistants, providing 24/7 service and quickly resolving common issues. In operations, AI can optimize supply chain management, predict maintenance needs, and automate routine tasks, leading to increased efficiency and reduced costs.

Moreover, AI is opening new ways of powering ideas and innovation. By analyzing vast amounts of data, AI can uncover insights that drive product development, improve decision-making, and identify new market opportunities. This fosters a culture of innovation, enabling businesses to stay ahead of the competition and continually evolve.

AI will solve problems we don’t have to solve anymore, allowing us to turn our brainpower to greater innovations—much like how electricity solved problems that once limited innovation. By handling routine and complex tasks, AI frees up human intellect to focus on creative and strategic initiatives, driving unprecedented levels of innovation and progress.

AI helps optimize, automate, and speed up the tasks we do today so we can focus on innovation. By leveraging AI to handle everyday tasks more efficiently, businesses can free up valuable time and resources, allowing teams to concentrate on developing new ideas and driving strategic growth.

Remember, the key to success with AI lies not in viewing it as a standalone strategy but in embedding it within your broader business strategy to achieve measurable outcomes.

What practical applications of AI have you seen transform business processes? How do you envision AI shaping the future of your industry?